How To Start An Online Business In 2025: A Starting Point For You

Create A Life of Freedom & Financial Independence When you Start An Online Business
I understand that it is scary to start an online business, especially if you are over 50, and have never earnt anything online before, but you are searching for a life of more freedom and independence. The beauty of the internet is that it offers endless opportunities, even if you’re starting from scratch.

How You Can Start Your Own Online Business
Starting your own online business can feel overwhelming, especially if you’re over 50, and worried that financial independence is not going to be for you. You may wonder if it’s too late to reinvent yourself, but let me assure you: it’s never too late. I know because I’ve been there. After losing the stability of our family business, and battling doubts about my abilities, I found a way to create an online business that transformed my life. Here’s how you can do it too.
1: How To Start
If you’re reading this, chances are you’re searching for a way to take back control of your life. Maybe your children have left home, and you’re feeling a little lost. Perhaps you’re yearning for financial freedom and the ability to work from anywhere. Whatever your reasons, starting an online business is an empowering step toward creating a life of independence and purpose. The good news? You don’t need to be a tech expert or a marketing genius to get started. With the right guidance and mindset, anyone can do it—even if you’re starting from scratch.
2: Which Online Business Is Right For Me?
An online business is simply a way to earn income using the internet. It could be selling products, offering services, or sharing your knowledge and passions. The beauty of an online business is its flexibility. You can choose a model that suits your skills, interests, and lifestyle. Here are some popular types:
- E-commerce: Selling physical or digital products through platforms like Etsy or Shopify.
- Affiliate marketing: Earning commissions by promoting other people’s products.
- Online courses or coaching: Sharing your expertise in a niche you’re passionate about.
- Freelancing: Offering services like writing, graphic design, or bookkeeping.
- Blogging or content creation: Monetizing a blog or social media channel through ads, sponsorships, or products.
The possibilities are endless, but the key is finding something that aligns with your passions and strengths.
3: How to Start Your Own Online Business
Starting an online business may sound intimidating, but breaking it into manageable steps makes it achievable. Here’s how you can get started:
Step A: Define Your “Why”
Before diving in, take a moment to reflect on your “why.” Why do you want to start an online business? Is it to gain financial independence, to travel, or inspire your family? Your “why” will be your driving force when challenges arise.
For me, it was the desire to escape the feeling of being trapped and reclaim my independence. Knowing my “why” kept me motivated through every setback.
Step B: Choose Your Niche
A successful online business starts with a clear niche. Think about what you’re passionate about, what skills you have, and what problems you can solve for others. Your niche doesn’t have to be revolutionary; it just needs to resonate with a specific audience.
For example, if you love animals, you could sell or create pet-related products or offer pet care advice. If you’ve mastered organizing finances, you could teach others bookkeeping skills. The goal is to focus on something you enjoy and feel confident exploring.
Step C: Research Your Market
Once you’ve chosen your niche, research your target audience. Who are they? What are their pain points and desires? Understanding your audience helps you create products or services that truly meet their needs.
I found authority marketing—an education system that teaches you how to position yourself as an expert in your niche. It’s a game-changer because it allows you to build trust with your audience and stand out in a crowded online space.
Step D: Build Your Online Presence
Your online presence is your storefront. Start by creating a website or social media profiles that reflect your brand. Platforms like WordPress, Wix, or Squarespace make it easy to build a website, even for beginners.
Here’s what you’ll need:
- A domain name (your business name or something relevant to your niche).
- A professional email address.
- Content that showcases your expertise and engages your audience.
Remember, authenticity is key. Share your story, your mission, and your “why” to connect with your audience on a deeper level.
Step E: Start Small and Scale
You don’t need to have everything figured out before launching. Start small, test your ideas, and learn as you go. For example, if you’re selling products, start with a few items to gauge interest. If you’re offering services, work with a handful of clients before expanding.
Over time, you’ll gain clarity and confidence, allowing you to scale your business in a way that feels sustainable and fulfilling.
4: Pros & Cons of Starting an Online Business
Pros:
- Flexibility: Work from anywhere, on your own schedule.
- Low startup costs: Many online businesses require minimal investment.
- Earning potential: You can scale your income as your business grows.
- Creative freedom: Pursue a business aligned with your passions and values.
Cons:
- Learning curve: There’s a lot to learn, especially if you’re new to online business.
- Time investment: Building a business takes time and effort.
- Uncertainty: Income can be unpredictable, especially in the early stages.
The key to overcoming the challenges is staying patient and persistent. Every successful online entrepreneur started where you are now.
5: Conclusion
Starting your own online business is one of the most empowering decisions you can make. It’s a chance to reclaim your independence, earn an income on your terms, and create a life that aligns with your dreams. Whether you’re looking to travel, support your family, or simply feel fulfilled, an online business can open doors you never thought possible.
It’s not just about the money—it’s about reclaiming your independence, proving to yourself that you can still grow, and inspiring your family with your newfound purpose.
I am so glad I persevered and found the right company to learn from. Now, I feel alive again, financially independent, full of purpose as I have two online businesses up and running 24/7. If you’ve ever felt trapped like I did, know that it’s possible to break free. I’ve been where you are, and I want to show you how to make this your reality too.

Hi, I am Laurian and this is my husband Colin
Why Financial Independence Matters
Let’s talk about why financial independence is such a big deal. First off, it’s not about being rich; it’s about having choices. Financial independence gives you the power to say, “I can handle this,” whether it’s a surprise car repair or funding a spontaneous trip. For women over 50, it’s even more vital because many of us are navigating life transitions from empty nest syndrome to retirement, or even starting over after a divorce. By taking control of your finances, you’re building a life that supports your dreams instead of limiting them.
Step 1: Embrace a Money Mindset Shift
The first step is to rewire how you think about money. It’s easy to get stuck in limiting beliefs like, “I’m too old to change” or “I’ll never be good with money.” Spoiler alert: That’s nonsense. Start by believing you’re capable of learning and growing. Money is a tool, not the enemy. Shift your focus from scarcity (“I can’t afford it”) to opportunity (“How can I make it happen?”). This small change in perspective lays the foundation for everything else.
Step 2: Budgeting—Your First Power Move
A budget isn’t about restrictions; it’s about freedom. When you track where your money goes, you’ll find areas where you’re overspending. You can redirect those funds to things that matter, first to paying off debt, then savings or a side hustle. Use tools like apps or good old spreadsheets to make it easy. And remember, budgeting is like dieting: you don’t have to be perfect, just consistent.
Step 3: Building Multiple Streams of Income
Relying on one income source is like walking a tightrope without a safety net. Side hustles, freelancing, or even turning your hobbies into cash can provide extra security. For instance, you could start a blog like I have, sell handmade crafts, or offer consulting services in your area of expertise. Platforms like Etsy, Fiverr, or even local markets are excellent places to start. Ideally if you can set it up online once and then automate it then you will be on your way to the money and time freedom. Remember, the goal isn’t to exhaust yourself but to create financial cushions.
Step 4: Lifelong Learning and Skills Development
The world is changing fast, and staying relevant means keeping your skills sharp. Whether it’s learning how to market online, mastering new software, or diving into creative pursuits. Continuous learning is your ticket to new opportunities.
Step 5: The Power of a Support System
No woman is an island. Building a support system can make your journey to financial independence less lonely and way more enjoyable. This could mean joining local women’s groups, finding a mentor, or even connecting with like-minded individuals online. Facebook groups, for instance, are a goldmine for networking and sharing tips. Plus, having a tribe that cheers you on makes every small win feel like a giant leap.
Step 6: Creating a Vision and Staying Committed
Here’s the deal: if you don’t know where you’re going, you’ll never get there. Create a clear vision of what financial independence looks like for you. Is it about paying off debt? Traveling more? Saving for your grandchildren’s education? Whatever it is, write it down and review it often. Stay committed by celebrating your milestones along the way. Remember, this isn’t a sprint; it’s a marathon.

Discover The Hidden Secret To The Modern Wealthly
My stable life in a small town where we had a business changed drastically during the Covid years. Our business had to close, we had to sell our home and we moved to a rent free farmhouse. Suddenly with no income coming in we had to reevaluate our lives. Luckily our two sons had left home, but all the stability I used to have was gone in just months.
I felt trapped and sank into depression. My husband was helping out on the farm but because we were now so isolated, I knew I had to start earning online, so I could have that freedom and financial independece I craved, but how? I researched and tried multiple things online from filling out surveys to trying to sell basic notebooks I had created. But with every failed attempt at earning online, the doubts grew louder. Were there any online solutions that weren’t scams, was I too old to start over? Did I even have the skills to make this work?
Still, I couldn’t let go of the vision. I kept searching until I stumbled upon this guy, Mitch. He was now living in Portugal and had a few online businesses going, and he talked about this company that had got him started on how to make it online. It wasn’t a quick “make it in 6 weeks course”. I signed up for more training and was so impressed. This company gave me a step-by-step plan on how to create my own online business. It digs deep into your values, gifts, passions, dreams, and inspirations. I could work at my own pace and in the directions that interest me.
Now I have a sense of purpose again. With my two websites up, one of which has to do with my passion for travel. Just watching a free video series started me on my journey, towards my own online business, that can earn for me 24/7.
I can now take my laptop wherever I go and as long as I have internet, I can work on my businesses. I now have a path that I believe will get me to my dreams of freedom to travel whenever and wherever I want for however long I want. I am offering you the chance to watch these videos too, if it’s a freedom lifestyle that you would love to live.
There’s no better reward than having your own passion online dream business up and running. Achieving financial independence isn’t about luck; it’s about choice. Remember, it’s never too late to start. So, what are you waiting for? Grab your financial roadmap and start paving the way to a more secure and fulfilling life.
